Scribe, Etc. Publishing Services
Book Marketing   
People will only know you’ve written a book if you tell them!

How, how often and how well you market your book determines whether the book will sell. It’s a fact and there’s just no way to get around it. So, hunker down and determine the type of marketing you want to do, including how much elbow grease you’re willing to put into it. Whether you’re a self-publishing author or an author seeking representation from a literary agent, much of the marketing rests on your shoulders...but not all of it! Our book marketing services are designed to help make your book marketing efforts easier.



Custom Book
Marketing Plan

$479
 
When you decide to be a self-published author, you decide to be an entrepreneur too. Why? Well, as soon as you publish, your book isn’t “your baby” anymore; it’s a product. Therefore, you have to treat it as such and let the masses know what you’re selling so they can buy! Now, there are lots of ways to do this and if your pockets are deep, going with “whatever feels right at the moment” can produce results. However, the best way to make sure you’re spending your marketing dollars wisely and getting the coverage that you hope to achieve —whether you have  money to burn or are penny-pinching—is to have a plan; a book marketing plan, to be specific. That way, you can strategize and get the most potential bang for your buck! We offer customized marketing plans based on the activities every author should do and those that are best for your book’s target audience. What’s more is that our book marketing plans are designed around and what you want to do. That’s key since the effectiveness of the marketing plan will be directly related to your enthusiasm for putting the plan into action. So, if you’re ready to be an author-entrepreneur, contact us!









Author Web Site Content – from $125
A Web site is the simplest, widest-reaching, and most cost-efficient means to communicate with others. But because of that, the Internet is quickly becoming a highly competitive medium. So whether you want your Web site to make a good impression on potential book agents or publishers, to coax site visitors to buy your book, or both, professional copywriting is a must! The question is: How much content do you need?

  • $125 single Web page up to 350 words / page
  • $450 up to 5 Web pages of 350 words each or 1750 words dispersed as desired
  • $900 up to 10 Web pages of 350 words each or 3500 words dispersed as desired
  • $1350 up to 15 Web pages of 350 words each or 5250 words dispersed as desired

** Prices, which include up to two revisions of the Web content, are for text only. However, Web designer referrals are available upon request. A site map and / or outline of the topics to be covered is required


Book Media Kit - $359
Be ready when the media calls! The Book Media Kit contains all of the key background pieces any reporter or TV / Radio personality will need to get a basic grasp of what you and your book are all about! We’ll write an enticing news release, a media backgrounder, an eye opening one-page scripted interview and an article (that can be reprinted...extra exposure for you!) and then create a professional, custom-designed digital media kit (PDF format); we’ll include any book reviews, article clippings or blurbs that you may have too if you provide them! How you distribute the Book Media Kit is up to you! Print your book media kit, send it via email or make it a downloadable document on your Web site. Either way, you’ll be ready for your first taste of fame! 


Book Reviewer Kit - $199
In sales, they say the best advertising that money can't buy is word-of-mouth advertising. Well, when it come to books, a great book review is just as priceless. A great book review can breathe life into any book marketing and publicity efforts an author has underway, and garner attention—from consumers and the media—that would've otherwise taken months to generate. That's precisely why having a Book Reviewer Kit to send out at the click of a button or to include with your media kit is always a good idea! The Book Reviewer Kit includes items we'll compose for you—a custom news release, an author biography and a book description—as well as items you'll need to provide—a PDF of your book (We'll  password protect it for you!), a high resolution book cover image and a professional, high resolution author photo. We'll put it all together for you in a branded package and deliver your Book Reviewer Kit as a compressed, e-mail friendly zip file for easy sending as a whole and easy access to individual pieces for you to use at will.

NOTE: Images must have a resolution of 300dpi and be provided at full size. The preferable file format is a .tif, .jpeg or .bmp (true bitmaps!). However, .png and .eps files can also be accepted.





Book Promotional Copy Kits
You’ve got plenty of choices when it comes to marketing your book. We offer four options for book promotional copy—three levels of book promotional copy kits and several individual book promotional copy options. Here’s a side-by-side comparison of the Book Promotional Copy Kits we offer:


“Which is right for me?” you ask. Well, that depends on your needs, your preferences for marketing and how much drive you have to put into promoting your book. For instance, the Book Promotional Copy Kit Basic is designed to give you all of the key initial content you will need in order to begin promoting your book online and through promotional items. Meanwhile, Book Promotional Copy Kit Pro is designed to help you get noticed by an even wider audience. It not only helps to get you noticed by consumers but can also help you to let the media know that your book is available and to solicit vendors to stock your book! However, if you’ve got the gusto to pull out all the stops, then you need our Book Promotional Copy Kit Ultra. With the contents included in Ultra in your book marketing arsenal, you’ll be prepared not only aggressively promote your book but also to create sales opportunities. Which option will you choose to tell the masses about your masterpiece?


Individual Book Promotional Copy Items
If you prefer to purchase book promotional copy for various book marketing items individually, you can do that too! Items available include:
        
  • Book Keynote & Book Description - $75
  • Book Back Cover Copy - $75
  • Book Spec Sheet* - $50
  • Book Sell Sheet* - $50
  • Author One-sheet* - $75
  • One-page Author Biography* - $120
  • Tri-Biography (Full*, mini* & petite) - $175
  • Circle of Influence Announcement (up to 150 words) - $25
  • Media Backgrounder* - $75
  • Standard News Release* (up to 400 words) - $90
  • Scripted Author Interview* (8 – 12 questions and responses) - $275
  • Customized Media Pitch Letter - $75
  • Customized Publisher Query Letter - $75
  • Book Review Request Letter (up to 500 words)  - $75
  • Standard Article (up to 500 words) - $45
*Basic design layout services available for these items. The cost is $25/item requested with the purchase of a package and $35/item if purchased individually.
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