Be self-published without looking like it!
Before anyone ever reads a word of your book, they see your book cover. That, along with your book title is your 24-7-365 book salesman when you’re not around. Your book cover and title, along with your book formatting, are also the first things that any respectable book reviewer, literary agent or major publisher will look at when gathering a first impression of your work. That’s precisely why you should leave the book cover designing and interior book formatting to the professionals!